Let’s expand on each element one by one, using the fitness product KEEP as an example to string these elements together. 01 What product We define a product as a job function email list mechanized solution or service to meet a user's needs, which can be a tangible item or an intangible service. According to this definition, the scope of products is larger than we think. job function email list For example, an official account can be a product; a celebrity/net celebrity can also be a product, because he can plan how to realize its own traffic.
In this specific analysis, it is actually to draw a job function email list track for the target product so that it is easy to find competing products. Because the uniqueness job function email list r differentiation in the back can only be seen through the comparison of competing products. 02 Target users The summary of general target users is finally described and presented in the form of user portraits, that is, the images of one or several types of people who use the product.
User portraits generally include but are not limited to job function email list gender, age, education, identity, income, city of residence, common values, hobbies, etc. Counter example: The target users of keep are those who like to exercise. (This universal formula: the target user of xx is the person who loves xx, which means nothing). Positive example: After job function email list investigation and existing statistics, the target users of keep are mostly young people born in the 1990s, half male and half male,